1. Introduction

Welcome to Braven Fertility ("Braven," "we," "us," or "our"). We respect your privacy and are committed to protecting it through this Privacy Policy ("Policy"). This Policy explains how we collect, use, disclose, protect, and retain your personal information ("Personal Information") when you use our Services.

2. Information We Collect

Data You Provide Directly

• Identifiers: Name, email, phone, date of birth, shipping address, billing address, or account credentials
• Health Data: Blood samples, lab results, fertility metrics, or self-reported health questionnaires
• Communications: Emails, phone calls, SMS, or social media interactions with our support team

Automatic Data Collection

• Device & Log Data: IP addresses, browser types, device identifiers, site usage patterns, timestamps, and referral URLs
• Cookies & Tracking: We use cookies, pixels, and similar tools to remember preferences and analyze usage

3. How We Use Your Information

• Service Provision: Process orders, manage shipments, arrange lab analyses, and deliver results
• Account Management: Create and maintain user profiles, troubleshoot issues, and provide updates
• Communications: Send administrative messages, support responses, and service updates
• Analytics & Improvement: Evaluate usage data and enhance service accuracy and functionality
• Research & Development: De-identify or aggregate data for product development (with additional consent if required)

4. How We Share Your Data

• Accredited Labs: Share necessary information with labs to process your tests
• Service Providers: Payment processors, shipping companies, and analytics partners
• Legal Obligations: Comply with legal requirements or protect our rights and safety

We do not sell your Personal Information for monetary compensation. Certain disclosures (e.g., for interest-based ads) might be deemed "sale" or "sharing" under state laws, granting you opt-out rights.

5. Your Privacy Rights

Depending on your location, you may have rights including:

• Right to Know/Access: Obtain details about the Personal Information we've collected
• Right to Delete: Request deletion of your Personal Information, subject to legal exceptions
• Right to Correct: Ask for corrections to inaccurate Personal Information
• Right to Opt Out: Stop certain disclosures that may be considered "sales" under state law
• Right to Non-Discrimination: We won't deny services or charge different prices for exercising these rights

To exercise your rights, email privacy@bravenfertility.com or call (415) 323-0225.

6. Data Security

We implement industry-standard safeguards including SSL/TLS encryption, secure data centers, and role-based access controls. However, no online transmission or storage is 100% secure. By using our Services, you accept the inherent risks of internet-based data transfer.

7. HIPAA & Protected Health Information

Braven is typically not a "covered entity" under HIPAA. Some labs, pharmacies, or telehealth partners we connect you with may be covered entities. In certain scenarios where we handle Protected Health Information (PHI) on behalf of a covered entity, we treat PHI according to HIPAA requirements.

8. Changes to This Policy

We may update this Policy periodically. If we make significant changes, we will update the "Last Updated" date and provide prominent notice. Your continued use of the Services after such changes indicates your acceptance of the updates.

9. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights:

Email: privacy@bravenfertility.com
Phone: (415) 323-0225
Mail:
Braven Fertility, Inc.
440 N Barranca Ave #4141
Covina, CA 91723